Custom Travel Itinerary Planning Service

Custom Travel Itineraries For A Perfect Trip

Overwhelmed by trip planning? Leave it to our travel experts so you stress less and get back to daydreaming about your trip of a lifetime! 


Follow three simple steps to get started with our vacation planning services:


Fill out our client intake form to tell us about your trip.


Schedule a 30-minute discovery call
requires a US$50 nonrefundable fee.


We’ll then make bookings and craft your customized itinerary in our travel app.



We provide full service custom travel services in the places where we are destination experts: California, Hawai’i, Mexico, Italy, France, Greece, Spain, Portugal, and Switzerland. However, we can help with travel bookings (i.e. hotels and ground transportation) in almost any place around the globe. 



We're a travel company all about customization so our services are tailored to meet each traveler’s needs. Whether you're planning a family vacation, a honeymoon, a private group trip, road trips, or luxury travel, your personal travel planner will help make it happen. We have three main services we provide:

Like a traditional travel agent, we can help even if all you need are hotels or transportation booked.

Our most popular service is a custom vacation planning service where you get a 1-on-1 travel advisor and a custom-built app.

If you just need a bit of expert advice, book a 1-hour travel therapy call!


Our full-service itinerary planning is our customer’s favorite service! For a four-day trip, our FULL SERVICE ITINERARY PLANNING tier starts at US$1880, but custom quotes are provided after the discovery call. Here’s what you’ll get:

  • Personal Travel Planner: You’ll be paired with a destination expert who will work one-on-one with you to plan your trip.

  • Custom Travel Itinerary: We’ll craft a personal travel plan to match with your interests.

  • Custom-Built App: A favorite feature of our clients, you’ll get a personalized app that will include your day-by-day itinerary, confirmations, and a curated map.

  • Activity & Restaurant Bookings: Advice on what to do and where to eat and help booking it all.

  • Help Arranging Hotels & Transportation: Curated ideas of where to stay and help booking lodging as well as trains, car rentals, and private drivers.

  • Expert Recommendations: Access to our hard-earned tips that come from years of on-the-ground research in the destination.

  • Local Guides: Pairing with professional, highly-qualified local experts and guides.

  • Travel Tips & FAQs: Our glossary of FAQs and travel tips for the destination.


I am so very happy that I took advantage of the travel therapy call that I had with Aida and Kristen to help me with my upcoming trip to Sicily. It was very helpful to fill out the questionnaire ahead of time so they had an idea of my traveling style. I look forward to booking a tour with Salt and Wind in the future! I highly recommend this company.
— Melinda L.


What experience does Salt & Wind Travel have?

We have a decade of travel experience as a trip planner company in very specific destinations. Our team members have extensive experience in the travel and hospitality space and specialization in the destinations where we work. That means you get access to our years of experience and our insider knowledge.

What Makes Salt & Wind Travel different?

While many a travel advisor will send you a cookie-cutter itinerary, our services are highly personalized. We have spent years doing on-the-ground research and fostering connections to local experts and quality tour operators. 

Not only do we first focus on traveling around local food and wine, but we also advocate slow travel and sustainable travel. And, as a boutique travel agency, we always aim to support other local small businesses as possible. 

Where does Salt & Wind Travel provide vacation planning services?

We help travel lovers explore the places we know best: California, Hawai’i, Mexico, Italy, France, Spain, Portugal, and Switzerland. The most common services we provide are help planning corporate retreats, destination weddings, honeymoons, family trips, bachelorette parties, and friends' trip planning. 

And, since everything is custom, we will help you plan your trip as much or as little as you need. We've got you if you've booked your flights and lodging but need help with activities and restaurants. Or, if you need help with every last detail — from deciding which island to visit in Hawaii or where to stay on the Amalfi Coast to where to head on a California road trip to the state's national parks — we can handle it all. 

When do you charge a fee?

Sometimes with the “Just Bookings” service, we do not need to charge a fee. However, depending on the amount of help you need, we may need to charge a nominal fee.

The most popular tier of service (aka “Full Service Itinerary services”) require a lot of our attention so we charge for our team’s time and expertise. Look above for an idea of where each tiers pricing starts.

Each service starts with a 30-minute US$50 discovery call after which we then provide custom quotes based on the scope of services.

Are you travel agents or travel advisors?

FYI, those words are all simply synonyms! Often a traditional travel agent will only do hotel bookings while travel planners or travel advisors will provide full service itinerary planning (like we do!). But around here, we go by any of those names and we help with everything.

What are the benefits of using a travel advisor?

If you’re wondering, “is it worth it to get a vacation planner,” the answer is yes! Expert vacation planners and travel advisors have the knowledge and connections to know which hotels, resorts and tour guides would work best for you and to enhance your trip with one-of-a-kind experiences, tailored to your interests, that you'd never find on your own. They'll also be there to smooth out problems that might occur along the way.

What is the “Just Bookings” service?

Like it sounds, this is simply help with your bookings. Tap our travel advisors for their expertise, experience, and efficiency and to get perks at hotels that you wouldn't otherwise access!

Where can you help me with bookings?

We can provide basic bookings (i.e. hotel and transportation) anywhere in the world! However, where we really shine is providing you bespoke travel planning via our full service  personalized travel itinerary services in the places where we specialize: California, Hawai’i, Mexico, Italy, France, Spain, Portugal, and Switzerland.

Clients have used our “Just Bookings” service for places we have travel experience (but aren’t full destination experts) including Germany, Austria, Sweden, Norway, Costa Rica, South Africa, Canada, Australia, New Zealand, Japan, Thailand, and Jordan.

What is the “Travel Therapy” service?

Know where you want to go but not how to plan it all? Enter "travel therapy." You'll get (1) 1-hour call with an expert travel planner who will provide a suggested trip itinerary and a short bucket list of lodging and activities.

What are the full service custom travel itinerary services?

Most clients opt for custom full-service itinerary planning because it's the surest way to stress less and have your dream trip! You'll get a dedicated trip planner, multiple calls, a custom app, a detailed hourly itinerary, advice and help booking activities, lodging, and restaurants.

How does the custom travel itinerary planning work?

All of our bespoke travel services begin by you booking 15-to-30-minute US$50 discovery call. During this call, we get to know you and your travel preferences and we can explain the best service level for your needs. We’ll send you an email after the call with a custom quote and which services we propose for you. After that, the planning begins! 

With the “Fast-Tracked Services” and the “Full Service Itinerary” planning, you will get the full experience of our personal travel planner service. You will be assigned a dedicated travel planner who will communicate with you via email or phone until your trip is ready! They will cater to your individual needs and share insider information and travel tips so you have the perfect travel plan. 

For the full suite of services, your dedicated travel planner will send you a custom google doc or PDFs listing tailored-to-you picks of hotels, activity suggestions, and restaurant recommendations (no tourist traps, we promise!). Then your custom app is built to be your one-stop shop to having the best trip. You can have the peace of mind knowing that everything is in there from your confirmations and tickets to basic questions (in our travel glossary) and our proprietary map that includes our picks from our years of destination research. 

Can I do a rush order?

We prefer at least 90 days for the best custom travel planning. However, we can do it in less time for a rush fee. 

How do I get the most out of your services?

Just like with anything, being kind, present, and prepared really goes a long way! We will do most of the heavy lifting but if you can respond in a timely manner, it will really help us out.